Monday July 23, 2012
A New Generation of Ad Men
The word of advertising is changing. A landscape once dominated by print and television is being redefined by the internet and other emerging technologies. Companies now have mere seconds to grab your attention before you click through to another webpage or close an app on your tablet or smart phone. Host Cathy Lewis is joined by three local innovators and advertisers who are changing the way we consumers interact with the myriad of companies who are vying for our attention or more specifically, our money. We'll also discuss the new Google film "Project RE:Brief", that highlights the challenges of taking classic ad campaigns into new digital territory, and also features several of today's guests.
Drew Ungvarsky - Owner and Creative Director, Grow Interactive
Jarrett Beeler - Founder, Sway Creative Labs
Matt Paddock - Director of Social Strategy and Public Relations, Dominion Enterprises