Segment A: Social Media for Professionals/Segment B: Taking a Global Perspective

Posted by: perry 11/1/2011 6:04 PM

Tuesday, November 1
Segment A: Social Media for Professionals
Social media sites and applications are familiar communication tools to high school and college students. But understanding how to use those tools for professional networking requires disciplined posting and targeted messaging. On today’s program, we’ll examine the best way to use social media for professional growth.
Guest:
Beverly Macy is the CEO of Gravity Summit, Inc and the co-Author of The Power of Real-Time Social Media Marketing, published by Mc-Graw Hill in January, 2011. She also teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension in Westwood, CA
www.gravitysummit.com

Segment B: Taking a Global Perspective
We’ll talk with BBC World Service news presenter and reporter Jamie Coomarasamy about some of the latest global stories – and how news organizations vary in their reporting and coverage.
Guest:
Jamie Coomarasamy -  BBC World Service news presenter and reporter
www.bbc.co.uk/worldservice
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