The Birth of the Weather Channel

Posted by: perry 9/8/2011 12:04 AM

Thursday, September 8
The Birth of the Weather Channel
Despite being mocked by media colleagues that around-the-clock weather programs would be as exciting as watching paint dry, the late Frank Batten Sr. of Norfolk created the Weather Channel in 1982.  That now iconic network, and later its website, would become the largest private weather company in the world.  Batten, also the man behind The Virginian-Pilot, built a media empire centered on honesty, integrity, and ethics.  Today, we'll talk with Connie Sage, a former longtime reporter and editor for The Virginian-Pilot, and corporate staff member of Landmark Communications. She's written a new book about the media pioneer.  It's the untold story of a man whose name few recognize, yet who helped change the face of the media in the 20th century.
Scheduled Guest:
Connie Sage
- author, "Frank Batten: The Untold Story of the Founder of the Weather Channel"

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