HearSay Programming July 27 - 30, 2015


Winning Hearts and Minds...and Wallets
Monday, July 27, 2015

Today we'll consider how the clever and pervasive advertising and marketing strategies of the companies vying for your dollars sneak their way into your daily lives.  Join us as we explore the power of guerilla marketing and how incognito advertising tools like viral videos and product placements shape your purchasing preferences.

HearSay Summer Bookshelf: Viet-Man
Tuesday, July 28, 2015

As you hit the beach or stretch out poolside, no summer is complete without a good book by your side. Each month we'll bring you some great reads to add to your summer reading list -- today, a local author's gripping portrayal of a young man's journey to war, his rocky reception upon his return from Vietnam, and a powerful look at the lasting impacts of his combat experience.

HearSay's Delicious Dish: Craft Beer Month
Wednesday, July 29, 2015

There's an old saying, "History flows forward in rivers of beer.” August is Virginia Craft Beer month and on today's HearSay Delicious Dish, we take a closer look at how trends for local crafting continue to grow.  The craft industry has even spun growth and opportunity for other businesses. Our favorite foodie Patrick Evans-Hylton joins us, along with other consummate brewing stars, to celebrate and share what makes beer the king of adult beverages.

The Give and Take of Organ Donation
Thursday, July 30, 2015

When you're truly committed to something, be it a person or a cause, it's said that you "give a part of yourself." This adage was doubly true for Tim McDermott and his siblings, Mary and Jeff, who each donated a kidney as Tim's began to fail. On today's HearSay, Tim and his family share their story as we explore the complex physical and emotional processes involved in organ donation. We'll also speak with Virginia physicians and facilitators who specialize in organ and tissue donation and transplantation.